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Tu-Go

User Interface design, App design & Marketing

TUGO works with partners to develop and deliver an effective solution to the disposable cup problem. By stimulating reuse, they aim to build a Win Win Win solution. Suitable for coffee/tea drinkers, Good for coffee/tea providers, and Good for society and the environment.

During this project, we worked towards creating an app that would stimulate users to use their reusable TUGO cups instead of relying on single-use paper cups. Using gamification elements, we created an app that we believed would promote this positive response the best and contribute to the decrease in the use of disposable plastic and paper cups. 

Every time the user gets coffee with the TUGO reusable cup, points will be awarded when scanning the additional TUGO chip. This chip is made from coffee mulch which is pressed and hardened into a coin. The more points the user collects, the more rewards will become available. This can be merchandise (cups, hats, etc.) or discounts at affiliated stores. The profits from this app will go to a charity of the users' own choice. 

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Company Information

TUGO is a start-up that focuses on the reduction of plastic waste, especially disposable cups. They do this by using the number one addiction: coffee. 

Professional skillset

Professional skillset

Professional skillset

Professional skillset

App design

User Interface Design

User Experience Design

Adobe Illustrator, Photoshop, Indesign, Premiere Pro, After Effects

SCRUM / SPRINT

Marketing

Storytelling

© 2020 by Sam Bouman.
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